My Basket(まいばすけっと)是一個零售品牌,其定位為「都市型小型食品超市」,為AEON集團旗下業務。目前My Basket公司於首都圈一都三縣 (即東京都、神奈川縣、埼玉縣、千葉縣) 開設店舖。當中店舖主要集中於東京23區及神奈川縣。店舖已有超過1,000間。
My Basket店舖面積一般與郊區大型便利店相若。產品基本上是在便利店產品基礎上,再新增生果、肉類、日配食品等超市貨品。由於店舖面積有限,各款產品選擇一般較少。例如,My Basket只銷售可口可樂,並沒有百事可樂。定價主要是與普通超市相若,以可口可樂500ml為例,便利店一般以約JP¥160發售,My Basket為JP¥108,價差可達30%;而定價策略方面是Every Day Low Price (EDLP),除每月推出少數產品設2或3件優惠價或提供額外WAON積分回贈外,其他產品一律日日相同價錢,唔會好似香港超市咁每星期調整價錢。
另外,部份分店設有自助付款機,接受信用卡 (Visa/Mastercard/JCB)、AEON旗下的電子儲值卡WAON、交通系ic、支付寶、微信支付等。與便利店不同的是,My Basket店舖一般由上午7時或8時開始營業,至晚上11時或12時,沒有分店為通宵營業。另外,My Basket所有分店均為直營,並不開放加盟。而由於其便利程度與便利店相若,定價卻較低,被稱為「便利店殺手」。
My Basket的主要開店策略是:針對缺少一般超市的特定範圍大規模開店,成為地區主導的零售店舖,同時達致規模效益。另外,亦引入AEON集團的自家品牌TOPVALU提升毛利率,並徹底實施低成本營運策略,例如選址較差地段的舖位。達致即使毛利率較低,銷售額與便利店相若,仍可實現盈利。
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My Basket店舖面積一般與郊區大型便利店相若。產品基本上是在便利店產品基礎上,再新增生果、肉類、日配食品等超市貨品。由於店舖面積有限,各款產品選擇一般較少。例如,My Basket只銷售可口可樂,並沒有百事可樂。定價主要是與普通超市相若,以可口可樂500ml為例,便利店一般以約JP¥160發售,My Basket為JP¥108,價差可達30%;而定價策略方面是Every Day Low Price (EDLP),除每月推出少數產品設2或3件優惠價或提供額外WAON積分回贈外,其他產品一律日日相同價錢,唔會好似香港超市咁每星期調整價錢。
另外,部份分店設有自助付款機,接受信用卡 (Visa/Mastercard/JCB)、AEON旗下的電子儲值卡WAON、交通系ic、支付寶、微信支付等。與便利店不同的是,My Basket店舖一般由上午7時或8時開始營業,至晚上11時或12時,沒有分店為通宵營業。另外,My Basket所有分店均為直營,並不開放加盟。而由於其便利程度與便利店相若,定價卻較低,被稱為「便利店殺手」。
My Basket的主要開店策略是:針對缺少一般超市的特定範圍大規模開店,成為地區主導的零售店舖,同時達致規模效益。另外,亦引入AEON集團的自家品牌TOPVALU提升毛利率,並徹底實施低成本營運策略,例如選址較差地段的舖位。達致即使毛利率較低,銷售額與便利店相若,仍可實現盈利。
My Basketまいばすけっと雷門2丁目店